“WE ARE FEARLESS IN OUR APPROACH TO LIFE, IN THE CHOICES WE MAKE, IN WHOM WE CHOOSE TO BE.”
More than just a new fashion brand, Alexa Fairchild is a lifestyle project with a strong streetwear vibe channeled through statement pieces that inspire freedom of expression, individuality and the pursuit of adventure.
The collection is handcrafted in Italy by artisans, whose passion for exceptional quality and value, has been blended with technological innovation.
Seasonless and gender-neutral, each garment is entirely hand-crafted in Italy by expert artisans who match the highest forms of expertise to technical innovation. Cases in point are the use of reflective piping to be visible in the dark and an exclusive anti-bacterial and hypo-allergenic Luxor nylon for leggings and technical tops. The result is great stand-alone pieces to be mixed-and-matched liberally and that can be purchased year-round.
Deeply interlaced with the brand is the concept of a “Freedom Tribe,” a dynamic vision and approach where like-minded, risk-taking and fearless dreamers of different ages and walks of life, connect to stand out of the pack as they follow their dreams.
Sustainability is a heartfelt value at Alexa Fairchild. Committing to ethical fashion, the knitwear is made using Cardato Cashmere, a recycled Italian cashmere produced in the Prato district with at least 65 percent of recycled materials. Environmental impact is minimized throughout the entire production cycle by carefully monitoring the consumption of water and energy. The garments are produced using discarded clothing or knits, a further testament of the manufacturer’s concern for the environment, know-how and professionalism.